Archive for April, 2008

Apr 2008 2

Ability To Be A Chameleon: Jeff Bezos

Jeff Bezos, entrepreneur, chameleon, Amazon.com

A few years ago Jeff Bezos was flying around Texas looking for a big ol’ ranch…not too uncommon for somebody with big bucks and needing something away from all the attention or Wall Street hassle. But, something strange did happen on that trip and it’s a fitting way to introduce Mr. Amazon. His helicopter crashed. Yep, a billionaire owner of one of the web’s most famous companies was brought down to earth…literally. The helicopter hit a wind, lost control and crashed into the side of a cedar tree. The chopper was destroyed and Bezos was hospitalized. So, his life flashed before his eyes, right?! And, he spent the next six months in deep reflection about “what’s the meaning of all of this??”, right?! Well, it turns out that no…in the hospital he simply said, “All I could think about was this is a silly way to die” and got back to work. Continue reading

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